“The obvious function of a designer is to design. His principle talent is to make a simple ordered whole out of many elements”
For the last 10 years I have focused my design activities on better understanding the way in which consumers perceive shapes and colors. For me, creating a brand is like chemistry. I bring together thousands of basic elements to create an ultimate whole that is a simple representation of a company.
As many business leaders are learning, a credible logo stands at the heart of a credible marketing communications system. That is what will create a successful company brand. When I take on a project my aim is to develop brands that will bring loyal customers, high-caliber employees, dedicated suppliers and great financial relations.
I've been fortunate to have enjoyed an extremely rewarding design career so far (IPO at 24, worked on great accounts, participated on design projects with the most respected agencies in the world and had my share of awards) but the most important thing to me is the fact that I love what I do. I really enjoy working with my clients - whether on a simple short-term basis, or, as is more often the case, in the long-term partnerships I build.